EU to Italian Air Transport: Renounce Alitalia!

Although Italia Air Transportation likes the idea of maintaining the identifiable Alitalia brand name, it might need to renounce its purchase in order to have the ability to access the 3 billion euros in state help. The workers of the old Alitalia airline company

, currently relabelled ITA (Italian Air Transport), plan to maintain the old brand name for reasons of picture as well as the connection of marketing worldwide. Amongst the inquiries as well as explanations that the EU Compensation requested from the Conte federal government via a letter checking out the transition in between the new ITA as well as the old Alitalia, there is a details point on the destiny of the brand name of the historic airline. Italy Air Transport, actually, may have to relinquish the purchase of the Alitalia brand name to get to the 3 billion euros of state help that will make the newco led by Francesco Caio and also Fabio Lazzerini take off. According to the periodical L’Espresso, in the EU letter

the significance of the motif of the discontinuity in between old and brand-new management is defined: a theme that entails all the assets, but which would specifically question the passage of the historic brand– with 75 years of background– from one business to one more. Beginning procedures with the historical brand would certainly be a sign that the EU does not mark a clear range from the history of the national airline company. Furthermore, the 9 web pages of the letter likewise have requests both on the approaches of recognizing lucrative paths by IT monitoring– especially for domestic ones where a solid presence of contending service providers is envisaged– and also on the demand to rely upon a transparent European tender and also non-discriminatory on the sale of ground services and also on maintenance, including the launch of slots existing in one of the most overloaded flight terminals. #rebuildingtravel